A blog tour can be somewhat related to a music band going on tour. They go from city to city playing their music and sharing it with others. A blog tour is basically the same thing. You go from blog to blog making posts that you receive credit for writing. A blog tour is a great way to market your business. When you market your business through blogs you'll be able to put yourself in front of your target market. It's possible that your posts will be viewed by a market that you wouldn't normally reach. There are a number of reasons why you should do a blog tour. If you created a new product you can use a blog tour to promote that product. If you wrote a new e-book, using a blog tour to increase your sales is perfect. You could also use a blog tour for a customer appreciation sale you're going to have on your anniversary date. The best way to have a successful blog tour is to find blogs that are visited by your target market regularly. A little research will provide you with the blogs you'll want to include on your tour. Next, you need to contact each of the blog owners and explain what you want to do and that you want to include their blog on your tour. You'll need to create a calendar so you'll know which blog you'll post at on which day. That way you won't overbook yourself or have two posts in one day. You want to spread them out. You can do one post a week for several months or you can post two or three a week for a month. You'll want to make a post on your blog telling your readers where you'll be each day. You'll need one of these posts each day you do this so your readers will go to that blog. You'll also want to include the past post and the next post in your current post so people will visit all of your posts along the way. Blog tours are a great way to find new people that may be interested in your business. You'll show a whole new group of people what you're all about. Your posts should be tips and tricks that will lead them to your site wanting to know how you can help them. When you market the blogs that will be on your tour, they'll be more inclined to participate in your tour. Corrie Petersen runs a successful Virtual Assistant business. She enjoys helping others create blog tours and write posts for those tours. See how she can help you grow through blog tours, by checking out her website at http://www.virtualfreedom4you.com. |