Newsletters are important for business, but they don't have to be something you constantly stress over. If you stress over them, more then likely you won't want to do them and you'll procrastinate to the point that you won't do it. One of the most important things to remember about a newsletter is it doesn't have to be perfect. You need to remember you're only human and humans make mistakes. Your readers will understand that and they won't unsubscribe because it wasn't perfect. You really need to remember that nobody is perfect, there is no such thing as perfect. You may have a misspelled word, a comma out of place, or a link that doesn't work. It's not the end of the world and you won't lose business over a small mistake. What you will lose business over is not sending out your newsletter each week or month. It's not the size of your newsletter; it's the content that counts. Yes, that's right, content is important in your newsletter, but it's ok to have a short newsletter with a small amount of content. It's ok to link to articles and only use the first two or three paragraph's so you have less editing to do. It's the quality of the content that's important. Good quality and correct content is what your readers are looking for when they read your newsletter. If you don't provide this, then you're sure to lose readers and subscribers with each newsletter you send out. If you don't have the time or the ability to write a fresh article for each newsletter, that's ok. Consider hiring a ghostwriter to write the articles for you. You can use articles from others that pertain to your target market as long as you give credit to the author. You can even use past articles that you've written and maybe even included in a newsletter. A newsletter is not supposed to give you stress. It's supposed to inform your readers about things going on in your business and how you can help them. When you stress over it or you just don't send them out you're not informing your readers and that defeats the purpose. Remember your newsletters can be short and sweet, but as long as they're to the point and they inform your readers, you're doing your job. Don't stress over the length of the newsletter, how many categories you have, or the pictures you include. Those are not as important as the content. Corrie Petersen runs a successful Virtual Assistant business. She enjoys helping her clients have less stress when it comes to newsletters and other tasks with their business. If you're looking for help with your business, check out her website at http://www.virtualfreedom4you.com to see how she can help you. |